¡Tierra!
A cup of corporate responsibility.
A collection of fine blends that have been carefully chosen and mixed by Lavazza so as to offer the perfect flavour from each place of origin.
EXPERTS IN THE ART OF BLENDING
For over 120 years, we have been working to create our own unique blends, producing a perfecting combination of body, aroma and flavour, which has been globally recognized as the Lavazza signature blend. Through repeated coffee tasting sessions, our Blend Experts chose from over 100 different sources, each year, bringing unique flavours in your cup, with the finest and purest aromas, so as to guarantee the best result.
OUR SOCIAL WORK
The Lavazza ¡TIERRA! Originated in 2002 from a corporate social responsibility initiative that aims to improve the social and environmental conditions as well as the production techniques of some coffee production communities. The initiative was developed in cooperation with Rainforest Alliance NGO and is the result of a strong commitment that Lavazza has for sustainability, which is based on three key principles: product excellence, support and care for small local communities and respect for the planet.
SUSTAINABLE QUALITY
Rainforest Alliance is an international not for profit NGO that supports the sustainability of biodiversity and promotes the workers’ rights and well-being, as we well as their families and local communities.